If you’ve ever read The 21 Irrefutable Laws of Leadership or listened to Dr. John C. Maxwell’s wisdom on growth and influence, then Nairobi is where you’ll want to be this November.
Absa Bank Kenya has teamed up with the world-renowned leadership coach to host the first-ever Africa Highroad Leadership Conference 2025, set for November 20 at the Sarit Expo Centre. This premier event will bring together top minds from across Africa — from CEOs and entrepreneurs to young professionals — to explore how influence, integrity, and purpose can redefine leadership in today’s fast-changing world.
An enlightening experience
The one-day summit promises to be more than just another conference. It’s designed as a power-packed experience where participants will:
- Gain practical leadership tools they can apply immediately in their careers and teams.
- Build meaningful networks with peers and industry leaders from across sectors.
- Engage in real conversations about leadership challenges unique to Africa’s context.
What makes this year’s conference even more significant is its inclusion of youth — the next generation of African leaders who are eager for mentorship, direction, and opportunity.
Adding to the excitement, the summit will feature an impressive lineup of speakers including James Mworia, CEO of Centum Investment Company, alongside Abdi Mohamed, Dr. John C. Maxwell, and other leadership voices from Kenya and beyond.
The event will be hosted by Mercy Masila-Achola, Executive Director of the Maxwell Leadership Team and Founder of Value Connect Management Consultancy Ltd, and Catherine Igathe, Managing Director of Fit2Lead Global Ltd and former CEO of Jubilee General Insurance Co. Ltd.
Commitment to growing leaders
Absa Bank Kenya has committed Ksh3 million towards the event, underscoring its belief that strong leadership is key to sustainable growth.
“Leadership is defined by the ability to inspire trust, drive transformation, and make others better,” says Absa Bank Kenya Managing Director and CEO, Abdi Mohamed, who will also be among the keynote speakers. “We are proud to partner with the Africa Highroad Leadership Summit 2025, a platform that carries great potential to influence Kenya’s leadership conversation and empower individuals to drive positive change.”
Absa Bank Kenya Marketing and Corporate Affairs Director, Mwihaki Wachira (center) hands over a KES. 3 million sponsorship cheque to Catherine Ireriand Value Connect Management Consultancy Founder, Mercy Achola, for the inaugural Africa Highroad Leadership Conference 2025 hosted in partnership with world-renowned leadership expert, Dr. John C.
Absa clients will also enjoy exclusive discounts on conference tickets — a thoughtful gesture that reflects the bank’s ongoing commitment to delivering value and empowering its community.
Meet the leadership legend
Dr. John C. Maxwell — named by Inc. Magazine as the world’s most influential leadership expert — has sold over 30 million books and trained leaders in nearly every country. His message is simple yet profound: leadership is not a title, it’s influence.
According to Mercy Masila-Achola, Founder of Value Connect Management Consultancy and a Certified Maxwell Leadership Corporate Facilitator, the event will help participants “unpack leadership challenges and become more intentional in providing solutions that positively impact our communities and countries.”
Why it matters
This partnership between Absa and the Maxwell Leadership team is more than a business move — it’s an investment in Africa’s human capital. Leadership development, after all, lies at the heart of social and economic transformation.
From boardrooms to classrooms, from the public sector to start-ups, the ripple effect of empowered leaders can shape the Africa of tomorrow.
How to attend
Tickets for the Africa Highroad Leadership Conference 2025 are available now.
- Individual Ticket: USD $580
- Corporate Table (8 People): USD $5,400
To learn more or register, visit ahrleadership.com or johncmaxwellgroup.com/mercymasilaachola.
