When it comes to the drink of choice for film stars, it is Don Julio 1942 that takes the crown. Celebrated in exclusive cocktail bars, restaurants and nightclubs, the iconic tequila is the choice of connoisseurs around the globe.
Launched in Kenya in 2023 by EABL, this year the brand took its message of the love of film to the stage by partnering with the 13th edition of the Kalasha International Film and TV Awards. The after-party by Don Julio dubbed ‘A Night with The Stars’ marked a significant step in the brand’s ongoing commitment to fostering and celebrating artistic expression in Kenya, particularly in the film industry.
“We are proud of our commitment to supporting the film industry in Kenya. We look forward to forging further partnerships with industry stakeholders to contribute to its continued growth and development,” said Victoria Mbugua, Brand Manager for Don Julio.
The craft of making quality tequila and the art of film making share some fascinating parallels, both rooted in tradition, meticulous attention to detail and a passion for creating something extraordinary.
the Kalasha After Party dubbed ‘A Night with The Stars’ in March 2024 in Nairobi
“Film serves as a mirror that reflects the essence of society. Just as every frame in a film weaves a narrative, every drop of Don Julio 1942 tells a story of heritage and craftsmanship. From the meticulous selection of the finest blue agave to the use of time-honoured techniques, Don Julio 1942 is an exceptional tequila that embodies dedication and passion in every bottle,” shared Ms Mbugua.
Don Julio 1942, has been running a global campaign curated to promote the brand’s ‘for love’ message, with the major highlight being a partnership with the 96th Academy Awards (commonly referred to as the Oscars) earlier this year. Presented by the Academy of Motion Picture Arts and Sciences the event gathers A-listers in Hollywood where the best are recognised.
What makes Don Julio 1942 special?
Don Julio 1942 is a premium tequila and a beacon of quality, tradition and luxury. With a history rooted in the rich heritage of Mexico, it has become a favourite among connoisseurs and casual drinkers alike.
The sweet, velvety and complex drink has an RRP of Ksh30,000 and can be found in many outlets that sell wines and spirits across Kenya.
“Each bottle represents passion and dedication and is aged for a minimum of two and a half years in American white oak barrels to achieve its signature rich, smooth flavour profile with notes of warm oak, caramel and chocolate, vanilla and roasted agave,” Ms Mbugua explained, adding that the drink is targeted at the discerning Kenyan consumer who enjoys luxury spirits and is willing to pay a premium for a luxury experience.
A bit of history…
The legend begins 82 years ago when a young Don Julio González sees a once-in-a-lifetime opportunity in tequila production. He didn’t own much, but what he did possess was a dream and the singular devotion needed to bring it to life.
At the age of 17, he took out a small loan and founded the La Primavera Distillery in the highlands of Jalisco, Mexico.
Today, Don Julio is one of the world’s best-selling tequila brands. While the 1942 brand is famous and iconic (named after the year the founder started making tequila), other varieties in the Kenyan market include Blanco, Reposado, and Anejo.
How to enjoy Don Julio 1942 Tequila
Drinking Don Julio 1942 neat is a great way to appreciate its complex flavours fully. Pour a serving of the tequila into a snifter or a small glass and take the time to savour the aroma before taking a sip.
When you do take a sip, let the tequila linger on your palate for a moment to experience the full range of flavours, from the sweet notes of caramel and vanilla to the subtle hints of oak and agave.
Cheers!
Remember to drink responsibly.
About Tequila Don Julio
Founded on the pioneering agricultural principles of Don Julio González and his personal pursuit of perfection, Tequila Don Julio revolutionised the tequila industry and set the standard for ultra-premium tequila.
Don Julio joined Diageo’s portfolio in 2015 as part of the company’s strategy to acquire premium-plus brands in fast-growing categories. In Kenya, the tequila was launched in 2023.
For more information on Tequila Don Julio, please visit https://ke.thebar.com
